Citizen watches were originally founded by the Shokosha Watch Research Institute in 1918. Their name originated from a pocket watch that was mass produced in 1924.
This name was chosen as the founding fathers wanted the brand to be ‘Close to the Hearts of People Everywhere’.
Today Citizen is the worlds largest watch producer with over sixteen thousand employees and an annual turnover of around 2.7 million dollars.
This prestigious distinction has been help by Citizen every year for the last 25 years!
It has been the development of the Citizen Eco-Drive movement that has helped Citizen to plot their epic rise to market leading domination in the watch industry over the last 25 years.
Beyond the shear size of Citizen the company is also recognised as a world leader in technological advancement. From the world’s slimmest LCD watch to the first professional Citizen Divers watch with an electronic depth sensor and worlds first voice recognition watch.
Citizen’s record on ‘world firsts’ is with a doubt unmatched in the watch industry today.
More recently it is Citizen Eco-Drive movement that has helped to consolidate Citizen as a market leader. This innovative movement, which has won countless industry awards, powers the movement by a charge obtained solely from artificial and natural light.
These models range from dress, to sport to profession al Citizen Divers watches.
This has affectively removed the need for a traditional battery to power your watch movement. Such innovation has had massive global appeal and has allowed many variations of the Citizen Eco-Drive watch to sell in its millions. These models range from dress, to sport to profession al Citizen Divers watches.
Citizen Atomic Timekeeping has also captivated many with its breathtaking innovation. These watches can synchronize with radio clocks in Japan, North America, and Europe and will automatically select the correct frequency for doing so based upon location of home time zone. The watch actually tracks two time zones, home and world, but synchronizes to the 'home' zone. When traveling, the user may swap the 'home' and 'world' zones, thereby enabling proper time signal reception on a different continent while retaining the other time. The day, date, and Daylight Saving Time settings are also set automatically when the watch is synchronized.
Presently the Citizen Skyhawk A-T models sit at the pinnacle of the Citizen Atomic collection offering genuine innovation rarely seen before.
This Atomic innovation is also widely used in the Citizen Collectors watches that have become extremely popular.
In America Citizen has released their wonderful Blue Angels collection. This watch is part of the Skyhawk A-T line, which utilizes Eco-Drive as its primary power source and features Atomic Timekeeping. The bezel of the watch includes a slide rule useful for calculating time, distance, speed, conversions, and other computations useful for pilots. The Blue Angels use blue and gold as their trademark colors and the watch bears this color scheme. In the UK we are equally luck to have a Red Arrows themed collectors watch with the same features as above. These watches are decorated in the famous red is now world renowned, as is this super air acrobatic team.
Despite these illustrious collectors timepieces Citizen watches have created one of the most inspirational and extensive watch ranges currently on offer anywhere in the world today.
The new Citizen Men’s Promaster SST Chronograph models instantly allude to where Citizen Watches are today. These are carefully crafted in stainless steel with a highly polished appearance and black Ion Plating finish.
However, this collection is not full of great looks and vacant of innovation. It offers 200m water resistance, non-reflective mineral crystal glass that is up to fifty times stronger than traditional watch glass, EL backlight, chronograph, alarm and date feature.
The allure of this watch is such that Citizen has nominated it as one of their sponsored models with the prestigious honor going to Kevin Pietersen, England captain and cricket extraordinaire.
The Citizen World Perpetual A-T Collection has also been causing a bit of a stir with the watch industry and consumers alike. This collection beautifully combines a perpetual calendar and Atomic timekeeping which are all fuelled by their wonderful Eco-Drive movement. These watches perfectly bled modern and retrospective styles to create a wonderful selection of both bracelet and strap models.
The Citizen Stiletto brokered a new era for dress watches as we know it. They brought all the refinement of a nice dress watch in a new ultra-slim and lightweight body. These come in a wonderful selection of ladies and gents watches that is sure to astonish you.
Citizen has also not been afraid to indulge by adding a little diamonds to their watch designs. The superb Citizen Riva collection is a true delight. These watches are carefully constructed with real diamond decoration on the dial and watch bezel. Despite their classy looks they also offer wonderful durability, 100 meter water resistance, date display and chronograph on selected models. The Riva collection is a perfect convergence of elegance with sporting essence.
Kim Clijsters the former world number one ladies tennis player is currently the Ambassador for this excellent collection.
The Citizen Calibre 2100 is another outstanding collection by Citizen. These watches offer bold sporting looks in a feature rich package that includes a chronograph, date, mineral crystal non-reflective glass, alarm and 200m water resistance. This collection is proud to be bold, overstated in appearance yet styled and crafted to absolute perfection. This collection is sought by many aspiring watch collector.
The Citizen Calibre 8700 is a vibrant and diverse collection with much of its appeal originating from its classical design ethos. This men’s Citizen Watch collection has excellent variety with a Citizen watch to suit everyone.
The Citizen Promaster Collection offers some of the best Citizen Diving watches available today. There many features include world time for 48 cities, 200m water resistance, non-reflective mineral crystal glass, Atomic timekeeping, alarm and chronograph. This watch has great physical presence, style and features that will amaze you.
The Citizen Sports Chronograph collection is perfect for those that like their Citizen Eco-Drive Watch to have that sporting allure. This collection is for men and provides fabulous watches with strong practical features. This collection has many strap and bracelet models that are sure to cater for all tastes.
Citizen has certainly not forgotten the ladies with the intricate Citizen Normandie Collection. These watches are comprised of stainless steel and carefully decorated with Swarovski Crystals around the dial and case. They are perfect for wearing everyday whilst also retaining the grace and elegance to adorn any special occasion.
Citizen has also not forgotten its roots as they have a thriving Citizen Classic Collection for both men and ladies. These watches are supplied with both the Eco-Drive and Citizen Quartz movements. They radiant elegance, desirability and offer a unrivalled choice that includes silver tone, gold tone, bracelet and strap watches.
I think it is safe to say that Citizen will continue to innovate and expand their watch collections, spoiling us with choice and features that that will inspire the imagination and consolidate its position as the world leader in watch design and manufacturing.
Citizen watches have many successful pioneering technologies. One of the most recognised characteristics of a Citizen watch is how they have developed the ability to create power from natural energy sources. Citizen watches have the innovative energy solution called eco-drive and it is already found in many Citizen watches. It allows highly sensitive photocells to convert light into electrical energy to power the movement. All Citizen watches come with a five year guarantee. ©