Casio came to fruition 1946 when Khasio Tadao started the business in Tokyo. The whole Tadao family had moved to Tokyo in 1923 after the Great Kanto Earthquake following an invitation of work by his uncle.
However, it was the development of Casio Computers in 1957 that heralded a new age in innovation. This department was not only responsible for the development of Timepieces but also designed and created Digital Cameras, Cash Registers, Projectors, Calculators, Mobile Phones, Electronic Musical Instruments, LCD Displays, Printers, Office Computers and Cash Registers.
This wonderful diverse range of products was only made possible by forward thinking philosophy of Tadao that was instilled in Casio from their humble roots. That is to create completely original and innovative products, what Casio have dubbed as going from “0” to “1”.
Today Tadao remains very much at the helm of Casio as the company President. His very own company creed that is taken into the hearts of the whole workforce is
“Creativity and Contribution”.
It is undoubtedly this philosophy that inspired and drove Casio in the direction of the G-Shock Watch Collection because at that time these designs were radical and very much away from normal watch design conventions.
G-Shock watches came into being in being in 1983 and have sold over 19 million worldwide. It is therefore fair to say that G-Shock watches have been a bit of a modern day phenomenon.
The G-Shock brand of watches was designed to be tough, rugged and shock resistant. These watches were originally designed primarily for sports, military and outdoor adventure activities. The roots of each Casio watch is still illustrated today by the fact that most will still have a timer, water resistance and a back light.
Casio appreciated that watches at that time did not necessarily suit the needs of the consumer whom wanted to wear it everyday as part of an active lifestyle or indeed in a harsh environment. Based on this idea they designed a watch that would be both highly durable and shock resistant. The G-Shock range has helped to explode convention with a watch collection that is synonymous with an all around toughness. It is now 25 years strong and the evolution and innovation is occurring at an impressive rate.
Today Casio have over 200 different G-Shock models all with their own unique feature sets and abilities to suit the needs of the global consumer.
G-Shock – The world’s leading tough watch from Casio. Inspired by the dream of “creating a watch that never breaks” and guided by a “Triple 10” development concept, the original goals for G-Shock were 10-metre free-fall endurance, 10-bar water resistance and a 10-year battery life. Against the logic of common sense, G-Shock defied the opinion of watches being breakable items. To do this, the number of experimental prototypes built for endurance testing reached over 200, with 2 years spent on improving parts and structural development. Following this, and after an extensive period of trial and error, G-Shock’s goals were realised when the first model was launched. Innovative thinking produced a shock resistant structure that challenged commonly held beliefs on watch durability, complete with a hollow-structured case, all directional protective covering and cushioning material, used exclusively to protect critical parts.