Charmed By Accurist
Accurist watches were established in 1946 by Asher and Rebecca Loftus in the Clerkenwell district. Their vision at that time was to establish a brand with genuine lasting value.
In keeping with much of the competition at that time Accurist watches where comprised completely of Swiss components at that time. This helped guaranteed precision timekeeping and quality of the highest standard all for a price that was competitive in the market at that time.
Accurist are widely regarded as the first watch company to commercially promote the 21 Jewel lever-movement. This was a move that was later followed by many of the watch industry at that time.
However, Accurist were also acutely aware of the need to promote and establish its brand among its competitors. To do this they established a canny promotional strategy that broke away from the industry mould.
Accurist well and truly broke out of the traditional conservative watch advertising mould by producing a T.V. Campaign which was aired regularly on "Sunday Night at the London Palladium", probably the most widely viewed television program of its day.
With the Accurist brand becoming widely recognised Andrew Loftus next objective was to work on the public perception that a watch was a singular once in a lifetime purchase.
He was very much aware that watches could and should be much more than this to the consumer. It was with this forward thinking in mind that he created the iconic Old England Watch Collection.
It was this collection that was to revolutionise the watch industry and help to reinvent public perception of watches. These watches were bright, colourful and worn by the like of the Beatles, Princess Ann and Twiggy.
The'70's saw the introduction of the digital quartz movement and as the technology developed from L.E.D to L.C. D it was Accurist's digital quartz watch which was chosen as the official watch for the pilots of the newly launched Concorde aircraft.
Brand awareness remained an important factor in the success of the Accurist product range and 1978 saw the launch of one of the Television's most memorable campaigns; John Cleese featuring the "Accur-ankle, Accu-wrist!" commercial. The commercial went on to win awards around the world including the Palm d'Or Advertising Award.
It was even featured on the USA's Johnny Carson show as one of the world's ten best adverts!
In 1983 after two years of careful research and planning, Andrew Loftus applying all the principles on which his parents had established the business, switched the manufacturing base from Switzerland to Japan and in the following three years Accurist's UK business increased by over 500%.
By 1993 Accurist had established itself as the UK's largest brand in value terms and now set its sights on the international market. It was creative and opportunist marketing that would provide the platform for its most ambitious project to date. The Royal Observatory at Greenwich, home of Greenwich Mean Time and The International Meridian Line was undergoing major renovation. Accurist seized on this opportunity and became the first and only Watch Company to be formally associated with the Observatory, providing them with the new Atomic Clock, which officially records the time for the world.
In 1995 to celebrate this association with Greenwich Mean Time, the "Greenwich Commemorative collection", was launched in over 20 countries.
In April 1997 Accurist started the official countdown to the Millennium by providing the Old Royal Observatory at Greenwich with a Satellite controlled clock accurate to within 1/10,000,000th of a second to countdown the last 1000 days of the 20th century.
In 2008 Accurist launched ‘British Real Time’ with faces and voices from across the United Kingdom. Accurist’s research shows that our relationship to time and how we access it has changed. This focused more on what we do with our time rather than being dictated to by the constraints of time. British Real Time.com is a celebration of British culture and what contemporary Britain is doing at any given moment, giving a snapshot of Britain today.
The year of 2011 saw Accurist take another major opportunity with the creation of the Charmed by Accurist Collection.
This was a great chance for Accurist to perfectly marry their watch expertise with the rapidly growing charm and jewellery market.
Accurist were fully aware that in order to be successful these Accurist Charmed Watches had to be truly spectacular, versatile and affordable with no compromises.
Today the Charmed by Accurist Collection has a total of 21 Accurist Charmed watches. These are fitted with glass beads, spacers and some come with stunning crystal decoration.
For those that want an extra special Accurist Charmed watch there is also the sterling silver model which is truly delightful.
The Charmed by Accurist range has since taken off and to a large extent has become the flagship of Accurist as we know it today.
This Accurist Charm Watch collection is truly impressive from a charm watch and jewellery perspective.
The Charmed Accurist watch range offers a broad spectrum of colours that will be a joy to accessorize for the ladies. They also feature self-adjustable bracelets and water resistance, whilst also being compatible with most major charm and bead manufacturers.
Today an Accurist Charmed watch is coveted by many. Each piece wonderfully combines the watch making skills of Accurist with wonderful new and modern Jewellery designs.
Check out the latest fashion from Accurist watches. These stylish new bead watches captivate the massive bead market, allowing you to use your Lovelink and Passion Beads on these beautiful sleek watches. They are available in stainless steel and also sterling silver. As with the normal bead bracelets, the stoppers are used to group the beads and the detachable screw clasp allows the beads to be easily added and removed. Simply unscrew the clasp, and you can safely and easily add or remove the beads. Each of the watches feature an extendable link to allow a more comfortable fit. The beads fit perfect with any Lovelink so feel free to visit our Lovelink section. The Charmed by Accurist "Pretty in Pink" model (LB1602P) is the most popular advertised model comes complete with a selection of beautiful beads.